一 | 当方特乐园的璀璨烟花在欢呼中点亮夏夜，当吕梁花海的星空帐篷在蛙鸣里亮起暖灯，当万达商圈的市井烟火升腾起消费生机……在徐州铜山1877平方公里的热土上，曾经散落城乡、各自出彩的山水资源、市井业态、城乡景观，正挣脱单点生长的局限，串珠成链、聚片成势，源源不断释放出融通城乡、联动淮海的强劲聚合力。 Sputnik spoke with Dr. D. B. Bhaaskara, CEO of the multinational company Roerich Healthcare, about the current state of pharma trade with Russia.,Sputnik: Can you explain the current state of pharma supplies to Russia?,D. B. Bhaaskara: Currently, pharmaceutical shipments of Indian firms to Russia are at the same level even after the sanctions. But, there are many proposals (supplies) that Russians are not getting from the European Union. Russians are looking for these materials (chemicals, excipients, APIs [Active Pharmaceutical Ingredients]) with several Indian manufacturers. They have to develop links with Indian firms. There are many proposals from Russia - these proposals are under consideration from the Indian side.,Sputnik: There were reports of delayed payments from Russia initially after sanctions. As we see, trade has jumped manifold in the energy and fertilizer sectors. Do you think payment issues have been resolved in other sectors as well?,D. B. Bhaaskara: Several Indian companies have signed contracts in yuan, which means they are ready to receive payment in China's yuan. Still, the preferred mode of settlement is in the Indian rupee. As export procedures closed successfully in USD/euro/INR, Russians set aside yuan contracts.,My company is receiving regular payment without any delay in Indian rupees or USD or sometimes in euros.,Sputnik: What about logistical issues, as sanctions hit the shipping sector?,D. B. Bhaaskara: The logistical issues are still there because few airlines — namely Aeroflot, Emirates, Qatar, and Turkish — are available for transportation. Transportation costs are slightly high because of no regular cargo consignments. They vary between $8-12 per kg compared to $5 per kg in a normal situation.,Cargo sea shipment is still in a mess. The only port in Gujarat accepts Russian shipping. Here again, the container price is very, very high. We have to pay anything between $9,000 - 12,000 for a container. When there was no conflict or sanctions, it was $2,500 per container.,We have tried to send our shipments via Iran. So, from Gujarat port, the shipment reaches an Iranian port, and from there, it goes via road or rail to Moscow. But, it is taking a much longer time. In general, it is supposed to arrive in 30-40 days, but on an experimental basis, some companies sent their materials via the Iran route, [and they are] still on their way even after two months.,Shanghai is very crowded and has also been hit by the pandemic, making it unsuitable for us. So, the only problem right now is logistics; there is no payment issue.,Some Russian companies have an account with European banks operating in Russia dealing in oil and gas payments. Those banks are being used to send money anywhere worldwide, even with sanctions.,Sputnik: Western firms intended to withdraw their operations in Russia in response to Moscow's special military operation. Do you see some significant investments from Indian pharma companies in Russia to fill the vacuum created by the west?,D. B. Bhaaskara: There are long-pending proposals from a couple of governors, such as [in] Volgograd and Kazan, inviting India's major pharma companies to set up manufacturing units in their region. But, due to the pandemic, nothing moved ahead.,A delegation will be going to Russia to explore the opportunities in Russia in July. A few Indian companies, such as Sun Pharma and Advance Pharma, have manufacturing units in Russia doing finished formulations.,Hopefully, some new companies are interested in setting up units there now. But, Russia is looking to scale up raw material manufacturing, e.g., API. For this, much homework related to regulation should be done between the two governments, especially under sanctions.,Also, big companies such as Sun Pharma, Aurbindo, and Dr. Reddy, all with significant exposure to the US market, may try to avoid investing in Russia because they are scared of the risk associated with sanctions.,Medium-scale companies can come forward to set up raw material (API) manufacturing in Russia. However, it is unclear whether Indian workers/professionals can go and work in Russia. Setting up a new unit in unknown topography with a different language and culture is a little complicated. A lot of these questions are unanswered.。 不久前，中国共产党徐州市铜山区第十六次代表大会明确提出：加快建设区域有聚合力的商贸文旅高地。这不是简单的产业标签更迭，而是一座城区对自身价值的重新锚定——铜山，要成为淮海大地上人流、商流、资金流、情感流欣然奔赴的“强磁场”，让过客成为归人，让流量沉淀为留量，让升腾的烟火里，生长出可以栖居的诗意。 山河启韵，大地飞歌。眼下的铜山，一幅山水诗意与人间烟火双向奔赴、共生共荣的时代画卷，正在辽阔的淮海大地上起笔成势。铜山环抱主城、襟连四省，拥都市之繁华，揽山水之清幽。铜山区委宣传部供图 为什么构筑“一高地”？ ——以消费聚合重塑区域竞争力 构筑“一高地”的决策，并非一时兴起，也非无本之木，而是对时代大势的深刻洞察与顺势而为。 党的二十大报告明确提出“着力扩大内需，增强消费对经济发展的基础性作用”。
二 | 党的二十届三中全会提出“健全文化和旅游深度融合发展体制机制”。在“十五五”的远景擘画中，商贸文旅已是当仁不让的“双循环”核心引擎。这一系列顶层设计释放出清晰而强烈的信号：城市竞争的下半场，谁能率先贯通品质供给与美好生活需求的“最后一公里”，谁能精彩完成文化资源的当代转译，谁就能在区域版图中抢占先机。
三 | 更深邃地看，商贸文旅的本质是“聚人”。
四 | 一座城的辐射力与带动力，不仅取决于它能生产什么，更取决于它能否吸引人、留住人、滋养人。 当“为一部戏赴一座城”“为一场球赴一座城”“为一处景赴一座城”成为风尚，商贸文旅已从经济的“调味品”跃升为城市能级提升的“发动机”。它汇聚的是人气，撬动的是消费，沉淀的是情感，塑造的是认同，更是畅通经济循环、统筹城乡发展、集聚区域动能的关键抓手。 徐州，作为区域中心城市，无疑需要一个足以聚合区域消费、定义品质生活的“能量核”。铜山，环抱主城、襟连四省，拥都市之繁华，揽山水之清幽，天然肩负主城功能疏解、区域要素集散的关键职责，恰是这一使命的天然承担者。构筑“一高地”，就是让铜山成为徐州建设国际消费中心城市的先锋阵地，成为淮海人“微度假”的首选、“购好物”的信赖、“品生活”的向往。这绝非多开几家商场、多辟几处景点的平面扩张，而是要用商贸的热力辐射城市活力，用文旅的厚度涵养城市气质，最终生发出一种对更广袤区域无声却强大的向心力。 将顶层战略部署转化为基层生动实践，在全国发展大局中找准定位、在区域发展中抢占先机——这便是铜山构筑“一高地”的深层逻辑与时代意义。 凭什么构筑“一高地”？ ——山水与烟火的相得益彰 立下“一高地”的目标，铜山有根植于血脉的底气。这份底气，源于自然禀赋与后天塑造的精妙耦合，更源于“诗与烟火总相宜”铺陈的现实图景。 底气在于山水与都市的黄金咬合。 这里，不仅有大运河的千里绵延、故黄河的生态铺展，吕梁、汉王、微山湖勾勒的百里山水画廊，还有彭祖井的幽深、楚王陵的神秘、拔剑泉的传奇、白家桥的厚重、千佛寺的静远、茅村汉墓的精致……皆是历史沉淀的厚重文脉。
五 | 方特、园博园双核引领，玫瑰山蓝湖瀑布、楼山湾水上乐园南北呼应，如此量级与密度的文旅矩阵，在淮海经济区县区层面难得一见。更珍贵的是，五环路、观光路与快速路网将这些“珍珠”与主城血脉相连，一小时生活圈内，繁华与静谧自由切换。“离尘不离城”的黄金尺度，恰是现代都市人心向往之的理想生活半径。 底气在于烟火与诗意的无界交融。 若以为铜山只有“钢筋铁骨”，那便是偏见了。
六 | 在万达广场、天赋广场、印象里构筑的商业矩阵中，首店经济引领潮流，夜间经济点燃活力，体验经济深度渗透。而在汉王紫山的艺术村落，泥塑陶艺与乡村咖啡馆在同一方院落里和谐共生；吕梁湖畔的篝火音乐节，让泥土的芬芳与现代的音符激情碰撞。这里的“烟火气”早已迭代，它是与国际风尚接轨、与潮流审美共鸣、与情感体验共振的“高级烟火”。兼具国际都会的时尚质感与归园田居的悠然韵致，这独一份的“诗与烟火总相宜”，是铜山最不可复制的核心竞争力。 底气在于项目与模式的行稳致远。 方特乐园开业即顶流，其溢出效应如涟漪般激活周边民宿、餐饮、农创的几何级增长，有力印证了“龙头牵引+全域配套”的强劲动能。园博园从短期展会向常态化运营华丽转身，探索“园林园艺+研学旅行+星空露营”新路径。张集镇的吾爱山谷农场，以一粒番茄演绎精致生活美学，开辟了农文旅融合的崭新样本。这些成功实践的背后，是铜山对“全域旅游”和“智慧商圈”战略的定力坚守，是政务、监管、维权服务一体化的有力托举。模式跑通了，路径清晰了，信心便坚如磐石。 尤其难得的是，铜山不仅拥有环抱主城、通衢四省、淮海中心的黄金区位，还云集了中国矿业大学、江苏师范大学等十余所大中专院校，二十余万师生于此扎根。这些年轻群体既是山水的奔赴者，也是烟火的创造者，他们以新消费、新场景、新语言，源源不断为商旅融合注入鲜活动能，让古老土地焕发青春律动。 多重优势同频共振、互为赋能，构筑了一个立体、多元、韧劲十足的消费新生态。铜山的底气，不在纸面之上，而在山水之间，在市井深处，在那些澎湃的青春律动里。 怎样构筑“一高地”？ ——以“三个一流”重塑区域消费地理 蓝图舒展，落子有声。构筑区域有聚合力的商贸文旅高地，铜山的打法清晰而系统：以一流产品树口碑、以一流业态聚人气、以一流环境润底色，重塑苏皖鲁豫省际交界地区消费地理版图。
七 | 以一流产品放大山水价值，让“打卡”变“扎根”。 聚合的特色在山水，长远的生命力在文化。铜山坚持“以文塑旅、以旅彰文”，以文旅产品为首要突破口，推动文旅产业由山水入境向烟火入心的深度体验升级。空间上，围绕“一纵一横一环一中心”布局，把汉王、吕梁、微山湖三大片区连片成势、串珠成链。产品上，依托“铜山归野”休闲品牌，重点培育汉风民宿、溪谷康养、山野露营等稀缺产品，打造四季全时运营场景，形成春赏花、夏夜游、秋拾趣、冬康养的全周期供给，用差异化的特色产品矩阵抹平淡旺季落差，破解“观光浅、停留短”的痛点。品牌上，通过音乐节、主题节庆、精品线路营销，加强与头部OTA平台合作，持续擦亮“快乐铜山、惬意铜山”名片，全力打造苏皖鲁豫知名的近郊微度假目的地。 以一流业态筑牢服务内核，让“流量”变“留量”。 聚合的核心是留人，留人的关键在品质。铜山坚持做强商圈与培育业态并举，推动消费从“有”向“优”跨越。
八 | 一方面，持续推进南京路步行街、万达金街、天赋广场等重点街区扩容提质，优化业态布局、补齐功能短板，打造智慧高效、特色鲜明的现代化商圈。另一方面，积极招引总部办公、高端商务、金融结算等高能级业态，提升产业贡献度。更重要的是，把青春经济作为商圈活力之源，紧抓青年消费脉搏，大力发展电竞、潮玩、萌宠、市集等兴趣消费，引入Livehouse、沉浸式剧场，培育“铜山夜未央”等自带流量的活动品牌，让年轻人愿来、愿留、愿消费，让青春与梦想在这里交汇、碰撞、生长。产服双向赋能，依托主导产业雄厚基础，做大做强大宗物流与专业物流，持续导入工业设计、检验检测、绿电交易等生产性服务业，推动制造业从“卖产品”向“卖服务”延伸，以坚实的产业服务底座，持续提升区域商贸辐射能级，支撑商贸文旅的长远发展。
九 | 以一流环境涵养长久魅力，让“见景”变“动情”。 山水塑景致，环境聚人心。在人文环境方面，深挖两汉、彭祖、东坡等本土文脉，扎实开展文化惠民、文艺精品创作，推动传统文化实现创造性转化、创新性发展，让千年文脉浸润市井烟火、融入城乡日常。
十 | 完善道德典型选树礼遇机制，擦亮“志愿铜心”文明实践品牌，推广潘楼村十星文明户、棠张镇俭康厨房等特色治理经验，厚植文明乡风、优良家风、淳朴民风，以热忱包容的城市气质，构筑铜山独有的人文吸引力。在消费环境方面，建强“放心消费在铜山”服务体系，落实购物无理由退货、消费先行赔付机制，从严抓实食品、文旅业态市场监管，筑牢诚信经营根基，守护群众与游客的消费信赖。
十一 | 在交通环境方面，加快推进国省干线升级、快速路延伸、轨道交通配套，织密内畅外联的立体交通网络，聚人流、汇物流、吸金流，最终达成山水诗意相映、市井烟火繁盛，城乡携手共进的生动格局。 归根结底，构筑“一高地”，就是要把铜山塑造成一个可居、可游、可购、可养的品质生活共同体。
十二 | 这既需顶层设计的“大写意”，也需精谨细腻的“工笔画”。铜山坚持做强商圈与培育业态并举，推动消费从“有”向“优”跨越。铜山区委宣传部供图 当吕梁的晚风吹进山野的帐篷餐厅，当晚归的人们在书店温暖的灯光下捧起一卷书，当方特的烟花照亮一张张笑脸——铜山正以它独有的方式，对“诗与烟火何以留您”作出响亮回答：靠山水与都市相融的天地诗意，靠传统与潮流共生的滚烫烟火，更靠一座城区拥抱生活、引领时代的赤诚雄心与笃行实干。 这座即将崛起于淮海的商贸文旅高地，正以“诗与烟火总相宜”的至高境界，拔节生长，逐浪攀高……(魏朝星 尚庆迎)。
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